Fluke Design
Product and design, for founders at the start of something.
I work alongside early-stage technical founders as a thinking partner who can also build. Not a designer-for-hire — a fractional product and design lead who helps shape what you're making before the decisions get expensive to undo.
How I work
Three engagement models
Weekly 1hr session + async access
Strategic Partner
€2,000/month
For founders moving fast who need a trusted outside voice on product direction, UX quality, and differentiation. Advisory only — no deliverables.
Learn more →2–3 days/week · up to 6 months
Fractional Design Lead
from €1,000/day
Embedded design leadership for teams with no designer on staff. Own the design quality and product thinking week to week.
Learn more →1–4 weeks · limited availability
Focused Sprint
€7,500/week
Concentrated effort for founders with a specific high-stakes moment approaching — a fundraise, a launch, a direction that needs breaking open.
Learn more →
About
I'm Craig — product designer and builder, based in Amsterdam.
I've spent the last decade helping founders shape their products at the stage when design decisions matter most. I work best with technical teams who are building something real — where the thinking is as important as the execution.
More about me →Working on something early?
The first call is 30 minutes and free. We check fit before committing to anything. If it's not right, I'll say so.
Book a call